If you are unfamiliar, B8g is a shorthand way of saying ‘Block 8 Grocery’ and is an Australian owned and operated business. They pride themselves on being the freshest and most innovative food retailers in the country.
We could write an entire article on the unique offerings at B8g, but for now, let’s just focus on their unique and innovative take on grocery shopping.
Behind The Scenes
B8g’s co-founder and owner, Matt Preston, opened the business with his brother back in 2014. In the years since, the business has grown rapidly and now employs over 200 people. They currently operate out of four retail stores and one warehouse in Sydney, Tasmania, and the ACT. Here is a glimpse of what goes on behind the scenes at B8g.
The Shoppers’ Experience
Although they are best known for their grocery stores, B8g also offers a range of other products and services, including dairy, bread, fruit and veggie processing, and even a charcuterie board. All of these aspects combine to create a unique and innovative shopping experience. Let’s take a look.
The quartet of B8g stores are all located in inner-Sydney with a few other locations in the outer suburbs. The stores are all bright, airy, and welcoming venues that provide a comfortable atmosphere for customers. They offer a wide variety of goods and provide a quick, easy shopping experience. Here are details on the stores.
The original B8g store was a large project for the Preston brothers and opened in January 2019. It is located in the heart of Sydney, within easy reach of train and bus stations. It is the flagship store of the business and offers an extensive array of products, including groceries, dairy, bread, and fruit and veggie processing.
The store’s design is fresh and modern with stainless steel appliances, wood floors, and seating provided for customers in the café. It also offers private consultation rooms for those who want to get some one-on-one time with a nutritionist or personal shopper while they are in the vicinity of these highly trained professionals.
B8g’s other Australian stores are located in the Tasmanian cities of Devonport and Hobart. These two stores are a little on the smaller side with much of the stock being located in the walk-in coolers (rather than being displayed on shelves). Therefore, shopping here is a little more cumbersome as you have to search through the cold meats, dairy, and bread in order to find what you’re looking for.
These two locations are well-established in the communities they serve and offer a broad range of products, from groceries, to dairy, to bread, to fruit and veggie processing.
B8g’s newest location opened in Canberra in August 2019 and offers much the same experience as the other Australian stores. The business also operates a warehouse in Melbourne which is able to provide the entire country with their stock, making all of their stores quite redundant.
The design of the Canberra store is similar to the others with the addition of a large garden outside which the store’s patrons can lounge in the sun or shade as desired. It also offers fresh, modern amenities such as private consultation rooms, as well as spacious walk-in coolers which make it easy to cater for the entire family during school holidays.
In the last few years, we have seen an explosion of interest in all things connected to technology and fitness. The rise of virtual shopping, online grocery buying, and digital dieting and fitness are all testament to this phenomenon. So, it’s only natural that B8g would embrace this trend and offer their shoppers some innovative ways to fit all of their lifestyle needs. Here are some of the tech-based innovations offered by B8g.
Shopping at B8g is made easy and convenient as customers can choose to shop from the comfort of home. While the flagship stores in Sydney and Tasmania open their doors to the general public, the Canberra store and Devonport store offer this convenience to those who have a trusted access code.
For shoppers who don’t want to leave the comfort of their homes, B8g has introduced a Virtual Shopping program, which allows them to create an account with the business and make purchases with the click of a button. You can choose from a range of ready-made meal plans or create your own with the assistance of a personal shopper or nutritionist. When creating your own meal plan, you can choose from a variety of products that B8g offers, including fresh meats, dairy, breads, and more.
B8g also offers their shoppers the ability to purchase groceries online. You can find a wide selection of products tailored to your dietary needs and lifestyle with just a few clicks of a mouse.
The convenience for shoppers, along with the businesses’ innovative approach to grocery shopping, has led to rapid growth for B8g and created a unique shopping experience for those who patronize the chain.