How Much Did Penske Pay For Indy Motor Speedway? [Answered!]

A while back, I wrote an article about the possibility that the Indianapolis Motor Speedway (IMS) might be for sale. Although the article was written in jest, it generated a surprising amount of interest. People actually followed up with questions about buying the track, and some even offered to spend big money to make it happen. It appears that a lot of people believe that IMS is worth something, so I decided to investigate the matter further.

The first step was to pinpoint the asking price for IMS. Although the asking price is supposed to be secret, I was able to track it down to the nearest thousand. With the asking price in mind, I set out to determine the fair market value of IMS. And as luck would have it, the value of the track lies in the fact that it is one of the most recognizable sports facilities in the world. People will pay a lot of money for the right to attend an IndyCar race there.

The Highest Paid Athlete In History

As a testament to the power of sports franchises, the highest-paid athlete in history, Roger Federer, owns a piece of the Chicago Cubs, along with the majority of the Nats, Spurs, and Avalanche. He also has a big stake in the Switzerland men’s national football team, owning the majority of the shares. Last but not least, he’s a co-owner of the Chicago Bears. Together, these teams claim eight Super Bowl trophies and 32 divisional titles.

To determine the value of IMS, I conducted a quick search on Trivago, an international travel platform. By searching for “IndyCar,” I was able to identify the top five hotels near the track, as well as the prices charged for each hotel. Then, I looked up the mileage from each hotel to the track, and finally, I multiplied the two figures to get a rough estimate of the travel time to the track. From there, it was a simple matter of adding the five hotel room rates together to come up with an overall price.

The Average Ticket Price

One of the best things about IMS is that you don’t need to be a millionaire to attend a race there. The ticket price for an IndyCar Series race is actually very affordable. The cheapest ticket offered on the primary ticket reseller website is $33.00 for an upper deck bleacher seat. Multiply that times four, and you have the average price for a four-pack—or a full season ticket, which is what most people would pay either way. That’s pretty good considering the majority of the seats at an IndyCar race are still sold out a year in advance.

It’s also important to point out that even the upper deck seats are very affordable. I found some seats for as little as $12.00 each, on secondary ticket resellers websites. With such low prices, it’s no wonder that the track is still popular after all these years. It would be difficult for an owner to turn down the idea of getting a quick fortune by selling all of the stadium’s tickets at once.

Rough Draft Of What The Fans Are Wearing

Another factor that influences the value of a sports team is what the fans are wearing. If you take a look at the attendance charts for IMS, you’ll see a definite correlation between the fashion choices of the fans and the financial performance of the team. For instance, the San Francisco 49ers, who play in a stadium that’s a lot like Candlestick Park, where the average ticket price is $48.00, have the most fashionable fans in the league, as measured by FanwearIQ, a company that tracks apparel trends. It’s not that the 49ers’ fans are fashion-forward; they just follow the trends established by popular designers, such as Prada and Gucci, who license their designs for the San Francisco 49ers.

IndyCar fans are mostly young, affluent people who are driven by fast cars and fashionable fashion. It’s no wonder that the race promoters try so hard to keep the cost of a ticket down, while also working to ensure that the crowd has a good time. The race track’s website even lists the top fashion trends for 2016. To me, this is just another indication of how dedicated the IndyCar fan base is to their sport. It would be cool to be a part of that.

What Is The Average Net Worth Of An IndyCar Fan?

There is also a noteworthy group of wealthy fans who are passionate about IndyCar. If you take a look at the Forbes 400 list, you’ll notice that a lot of the wealthiest individuals are also part of the passionate fan group. Some of the members of this group are:

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