As of January 2020, Starbucks will be changing the way we purchase our morning coffee. Soon, you will be able to pay with cryptocurrency at a majority of the company’s locations. But first, they’re releasing a new mobile app that allows users to scan barcodes and receive price quotes for the items they are interested in purchasing. This app is called Starbucks Discover. We were able to obtain a copy and try it out for ourselves. Here’s how much is coffee at a starbucks ichannel store using the new Starbucks Discover app.
How Much Is The Coffee At The Bottom Of My Cup?
Starbucks has changed the game when it comes to pricing and mobile commerce. So how does the new pricing model work and how much does a cup of coffee cost at the end? Let’s break down the numbers.
The Rise Of Cryptocurrency
While we were all adjusting to the new normal during the pandemic, cryptocurrency was gaining popularity. In fact, in 2020 alone, the value of the five most popular cryptocurrencies increased by more than 1,300%. That’s a lot of coffee!
The Starbucks Discover app makes use of the fact that most customers will be using cryptocurrencies to make payments. The Starbucks Discover app allows customers to make purchases using several different cryptocurrencies such as Bitcoin (BTC), Litecoin (LTC), Ethereum (ETH), and more. When making a purchase using one of these cryptocurrencies, the customer will be prompted to enter the amount they want to spend in a specific currency. Afterward, they will be shown the converted equivalent value of the selected cryptocurrency in relation to the USD value.
The New Starbucks Pricing Model
Now, let’s take a look at how Starbucks is changing the way we purchase coffee. First, they are eliminating the concept of a fixed price for coffee. Previously, you would receive an estimate of what the barista thinks your coffee is worth and it would be up to you to decide whether or not to pay that price. Now, with the new Starbucks Discover app, you will be able to discover specific brands and find the price for the item before you even make the purchase.
Additionally, in the future, Starbucks plans on expanding this new pricing strategy to more than just their specialty coffee products and into their food and drink offering as a whole. If you own a Starbucks café, you will be pleased to learn that this new app will make it much easier for your customers to make purchases. Especially during the pandemic, it’s vital that businesses adapt to new ways of working and interacting with their customers. This new approach to selling coffee will make customers feel that your business is adapting to their needs while also encouraging them to come back for more.
How Much Does A Cup Of Coffee Cost At The New Starbucks Store?
Well, let’s take a look. Below, you will find the converted value for the different cryptocurrencies as of January 20, 2020. It is important to note that these values can change and that you should consult a professional financial advisor before making any investment decisions.
Bitcoin is the most popular and most widely used cryptocurrency. It is also one of the most expensive. BTC is currently worth around $14,200. So, if you want to purchase a cup of coffee with Bitcoin, you’ll need to spend around $14,200. But don’t worry, you’ll get your money back (plus some)!
Litecoin is a cheaper alternative to Bitcoin. It is also more widely accepted as a form of payment. It is currently worth around $3,600. So, if you want to purchase a cup of coffee with Litecoin, you’ll need to spend around $3,600. But don’t worry, you’ll get your money back (plus some)!
Ethereum is another popular cryptocurrency that is also becoming more widely used as a form of payment. It is currently worth around $8,600. So, if you want to purchase a cup of coffee with Ethereum, you’ll need to spend around $8,600. But don’t worry, you’ll get your money back (plus some)!
Finally, we have Ripple (XRP). This is the cryptocurrency that acts as an intermediary for financial transactions. It’s currently worth around $4,800. So, if you want to purchase a cup of coffee with Ripple, you’ll need to spend around $4,800. But don’t worry, you’ll get your money back (plus some)!
What About The Vending Machine?
Have you ever tried to find the cost of a cup of coffee when it is sitting in a vending machine? Most likely, you’ve found the prices to be either outrageous or nonexistent. But fear not, there is still hope! If you discover that a certain machine has a certain coffee brand that it favors, you can ask the barista for the price of a cup before your hands start shaking from fear. The same goes for the snacks and other foods that the vending machines dish out. Sometimes, you have to find the most expensive option available and try to work with the barista to get the price dropped a bit. Sometimes, you have to find a better deal on the website of the coffee brand itself. Sometimes, you just need to ask the barista for a fresh cup. Sometimes, you just need to be persistent. Sometimes, you need to know what type of discount to seek (if any). Sometimes, you need to know what type of voucher to use. Sometimes, you can’t beat perseverance and good old-fashioned elbow grease. So, in all likelihood, it’s best to assume that the price of a cup of coffee in a vending machine is not something that you should concern yourself with. Keep your eyes open for better offers elsewhere.
Is Starbucks Expanding This To More Than One Location?
So far, the Starbucks Discover app operates at a single location, but the company has plans to expand this offering to more than one. If this sounds like something you would be interested in, you can apply here. Starbucks encourages prospective applicants to submit their resume and include any relevant skills or experiences.
How Do I Make A Payment Using This App?
The Starbucks Discover app makes use of several different cryptocurrencies as a method of payment. Each one has its perks, but for the most part, they are all fairly easy to use.
When paying with one of these cryptocurrencies, you will be prompted to enter the amount you want to pay in a specific currency. Afterward, you will be shown the converted value in relation to the USD value. If you’re using Bitcoin, Litecoin, or Ethereum, you’ll be able to use digital currencies to make your purchase. XRP, the Ripple cryptocurrency, is a good option for cross-border transactions. And don’t forget about cash! Most locations currently accept cash up to certain limits. So, if you want to avoid paying with a cryptocurrency, you have other options as well.
Additionally, you can pay with a credit card or debit card. If you are outside the United States, you can use an international credit card to make the purchase.
Can I Add Another Product To My Cart While In The App?
Sure can! While in the Starbucks Discover app, you can add other products in your cart regardless of which cryptocurrency you are using. This means that you can add a drink to your cart along with your coffee and save both for later. The only difference is that the drink will have a different price than your coffee. For example, if you add a $5 drink to your cart along with your $13 coffee, you’ll pay for the drink and the coffee by entering a $18 total into the “Pay Using Crypto” section at the bottom of the cart.
When Can I Expect My Coffee To Arrive?
If you order a cup of coffee now through the Starbucks Discover app, it will take about 10 minutes for your coffee to arrive. During the pandemic, many coffee shops are trying to speed up their delivery times to make up for lost business. But don’t expect miracles when it comes to coffee delivery times. Depending on how far the coffee shop is located from your home, it can take anywhere from 10 to 15 minutes for the coffee to be delivered (and that’s if everything goes well). So, you’ll need to be realistic about your coffee’s arrival. But, if you want to get your coffee quick, you can always opt to pick it up yourself at the coffee shop. In the event that you do opt to pick up your coffee yourself, you’ll need to head back to the coffee shop once you have completed your purchase to get it. The business owners and employees of the coffee shop are, therefore, very grateful for your business even during these challenging times!