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Every week, we get bombarded with articles about the newest and greatest luxury goods that current and former athletes and celebrities are selling on eBay for huge profits. While these stories make us envious, they don’t always tell us much about how the average person can benefit from shopping there. That is, until now.

Just because you aren’t a professional athlete or a celebrity doesn’t mean that you can’t make money online. With just a bit of know-how, any one can successfully market themselves on social media and earn a tidy sum of money from the comfort of their home.

Whether you’re looking for a new way to spend your weekend or want to create a supplementary income stream, social media shopping is a viable option. If you’re looking to get started, here are some helpful tips to ensure that your first digital purchase is a good one.

Look For Bargains.

While we all love a good deal, not all bargains are created equal. Too often, we’re tempted into buying something simply because it’s on sale for a good price. Before you buy anything online, determine how much it would actually cost you to purchase that item if you wanted to. Then, compare that to what you’re seeing online. If the price is remarkably low (especially if you’re seeing a coupon code), it might be a good idea to pass.

Do Your Research.

Even if you’ve done your homework and managed to find a reputable vendor, that doesn’t mean that you’ll end up with a good deal every time. Just because an item is on sale doesn’t mean that it is a good buy, especially if you don’t know much about that product. Do your research before you buy anything online. This way, you’ll know how much you’re actually paying for. Also, read reviews and watch videos to get a better sense of what other customers think about the product. This way, you’ll know whether or not it’s worth purchasing. Remember: as consumers, we’re all biased. We might like a product or service that you’d consider boring, but that doesn’t mean that it isn’t a good buy for the person purchasing it. Take out of context reviews with a pinch of salt.

Only Purchase What You Need.

If you’re planning on selling the item that you purchase on social media, it’s essential that the item is mobile-friendly. This means that it can be viewed and appreciated on smartphones and tablets. If your laptop or desktop isn’t capable of handling internet browsing on smaller devices, then it’s time to upgrade. Just because an item is mobile-friendly doesn’t mean that it’s suitable for all social media platforms. Review the mobile websites of the platforms that you’re interested in using before making a purchase decision.

Sell What You Can.

The most essential tip for anyone looking to make money online is to follow the golden rule of affiliate marketing: Sell what you can.

If you’re able to generate sales from the items that you promote on social media, you’ll be able to find success quickly. However, if you’re selling something that you don’t have the expertise to sell (such as computer software or fashion accessories), you’ll struggle to generate the requisite sales. Instead of wasting your time trying to force something that you’re not equipped to sell, it’s time to walk away.

Start Small.

If you’re looking to get started, it might be a good idea to limit yourself to just a few items at first. If you can get a small audience interested in your product or service, that is the best way to ensure that you’re generating sales and can build on your success. When you’re starting out, it is advisable to focus on just a few products at first. This will make it much easier to track your progress and ensure that you’re actually generating sales, as opposed to just claiming to do so. This in turn will allay any fears that you might have about whether or not your efforts are actually paying off.

Be Brave.

Last but not least, don’t be afraid to fail. If you’re trying to break into the world of social media marketing, then that is no mean feat. You will stumble, you will make mistakes, and you will most likely fail at times. Just because you haven’t succeeded yet doesn’t mean that you’re doomed to fail. Keep trying, keep learning, and most importantly, be brave.

Once you’re feeling comfortable enough to try, reach out to a mentor or another experienced marketer via Skype, YouTube, or LinkedIn to get some expert tips on how to become successful at marketing yourself on social media. With just a little bit of luck and a whole lot of hard work, you could be generating income and new customers from the comfort of your home within a few months.

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