Speedway is one of the world’s largest sporting events. Every June, hundreds of thousands of people from all over the world come together in one place to watch top cars race each other around a scenic course. Although the cars are the stars of the show, it’s the pit crews that grab the attention of the viewers. The pit crews are responsible for changing the tires and lubing up the engines of the cars, and they do this non-stop for most of the 12 hours of the race. It’s these men and women that we’re going to focus on in this article – how can you get your products into their hands so they can keep doing what they love?
Why Should You Market Your Products At Speedway?
First off, let’s talk about the sport of speedway itself. If you follow American racing, you’ll know that it’s one of the biggest sports in the country. It even gets its own TV show, which is popular among viewers aged between 4 and 14. In the U.S., races are usually held between the months of June and October. The track and field is usually resurfaced during the offseason to make it faster and more challenging for the drivers. With such a large fan base, it’s a sports event that you’ll definitely want to be a part of. Plus, did you know that you can enter the race as a sponsor and have your products on display for the whole world to see?
Now, let’s move on to the most important question: How can you get your products into the hands of the professionals that help keep this sport alive?
The Importance Of Distributorships And Representatives
If you want to get your products into the right hands, you’ll have to go through a distributor. A distributor will take your product and find retailers who will sell it to the public. For speedway, that means finding a shop in each of the cities where the races are held. Let’s say you want to sell your tires, there will be shops in Atlanta, Chicago, and New York that you need to partner with for your tires to reach the drivers that participate in the race there. Your tires could potentially go to each of those cities, but they’ll also go to hundreds of other places where the public might also want to buy them. Luckily, you have a distributor who will take care of all that for you. They’ll find the retailers, and they’ll even do the marketing and the selling for you.
The best part is that you don’t have to do anything. You’ll just have to sit back and watch the team work take place. You’ll be partnered with a proven team who have a track record of success. You can’t go wrong with that.
How To Get Your Products Into The Hands Of The Pros
Nowadays, there are multiple ways for you to get your products into the hands of the pros. The simplest way is online. You can create a store that sells the products that you want to put into use. For example, if you’re a carpenter and you want to sell wooden furniture, you can create a website where you can showcase your furniture designs. You can also sell your products directly to the public through social media platforms like Twitter.
However, if you want to get your products into the hands of the real pros – the drivers, coaches, and team owners who are active in the sport – you’ll have to go through a representative. A representative will be a driver, coach, or team owner who is also a retailer or wholesaler of your products. When they see your product and know that it can perform better than what they’re currently using, they’ll be more than willing to try it out. You can’t just walk in the room and demand that they take your product without giving them a reason why they should do so. So, your representative will have to listen to your pitch and then decide whether or not to try out your product. Usually, representatives are not easily persuaded, but once they try out your product, they’ll be begging you to let them buy more.
The Pit Crew Member As A Market For Your Products
One of the things that will attract viewers to the 2020 speedway is the new format of the races. Gone are the days of one-driver-one-race. Now, the drivers will be joined by a second car in what is known as a “dream team”. The first team to make it to the checkered flag will be deemed the winners of the race. The members of the winning crew will wear a special ‘dream team’ uniform that will be auctioned off after the race. The uniform includes a hat, t-shirt, and fleece pullover. If you’re a company that markets products to people who participate in sports, this new format could be the make or break of your season.
It’s easy to get excited about the new season and what it could mean for your products. However, you have to keep in mind that the people who participate in the game are typically not the ones who buy your products. The people who buy your products are the people who either:
- Love sports
- Love cars
- Are fans of the teams that compete
- Are fans of the drivers themselves
So, if you want to market your products to the people who can most likely end up buying them, then you need to partner with a sports-related company that knows how to get your products into the hands of the right people.
Make Sure Your Products Are Of High Quality
Another important thing to consider is the quality of your products. Not only will the people who buy your products expect that you’ll provide them with high-quality goods, but the people who work directly with your products will expect it as well. You don’t want to partner with a company that produces poor-quality products, because then, it’s going to be hard to convince people to try your products out. Plus, if they encounter any problems, it’ll be much harder for them to fix them. So, make sure that your products are of high quality before you start pitching them.
Follow The Rules
Last but not least, make sure that you follow the rules. It’s not enough to have the best products and the best teams. You have to make sure that all of your efforts are going to help you reach your goals. You’ll have to follow all of the rules and regulations that the governing bodies of the sport put in place. If you want your products to be shown in the right light, you’ll have to appear to be doing everything in the right way. Otherwise, it’ll be hard to convince people that your products are worth trying out. Plus, the last thing you want is to be shown up by another company that chooses to go against the rules. It’ll damage your reputation in the process and it can also hurt your business.
So, to wrap things up, getting your products into the hands of the pros is not as hard as you think it is. You just have to know where to look. If you want to get your products into the hands of the professionals, then you should partner with a company that has an established presence in the industry. In addition, make sure that you partner with a company that you can trust. There are hundreds of companies out there that will try to take advantage of you if you don’t do your research and know exactly who you’re dealing with. Do your homework and make sure that you’re putting your best foot forward. If you do all of this, then it’s just a matter of time before you’re selling your products to the people who matter most.