The Atlanta Motor Speedway is one of the most popular and historic motorsporting venues in the world, having first opened its gates in October of 1960. The track is located in Alabama, not far from Atlanta, and features one of the most scenic and unique backdrops of any sport venue: the Blue Ridge Mountains.
One of the most prominent and legendary drivers to have raced at the speedway is Richard Petty, known for his iconic red, white and blue “ole’ flag car, which he won in numerous events. The track also hosted races for legend Bill Elliott, who is often referred to as the “King of the Corners” due to the high number of races he won at the speedway. There are currently plans to expand the track’s schedule to include a Super Bowl-type event in 2022, so there’s no doubt that the venue will continue to be a major player on the motorsport scene for years to come.
It’s not easy to capture the essence of a place, especially when that place is as iconic as the Atlanta Motor Speedway. However, when it comes to ticket printing, there are certain details that a business can incorporate to make the process as close to that of a sporting event as possible.
Distribute Hard Copies
The most direct and obvious way to emulate the experience of attending a real NASCAR event is to distribute hard copies of your tickets. While it is possible to do this at a larger event like the Daytona 500 or the Brickyard 400, as mentioned above, the Atlanta Motor Speedway is a compact venue and does not offer the luxury of a large parking lot to distribute tickets in. In order to best capture the essence of a NASCAR event, it is best to hand out copies of your tickets at the track itself. Moreover, you can use technologies like RFID chips embedded in your tickets, or barcode scanning at the gate, to enhance the authenticity of your event.
Create An Edge
One of the best parts of going to a sporting event, especially a big one, is the experience of walking in with an edge. That is, even if you’re not a fan of a particular team or player, you’re usually so engrossed in the action on the field that you don’t really care who wins or loses, at least not at first. When the game ends and you start forming opinions about who deserves to win, you have an entire other conversation to have with yourself about the intricacies of the sport.
As a fan of the sport, it would be wonderful to feel this sense of anticipation as the gates open for the next race at the speedway. Therefore, it’s essential that you incorporate some element of surprise into your ticket-printing method, preferably something that will leave attendees guessing about what was actually printed and distributed at the event. For example, you could roll out a red carpet or hand out free drinks or food, or you could show up early and create a bit of a spectacle by walking around with a cardboard cutout of a famous driver, holding a sign stating that anyone who gets a picture with him will win a prize.
Use Scenic Backdrops
One of the things that make NASCAR so appealing is the unique and beautiful backdrops that the drivers are often thrown into. The famous Winston-Salem Speedway, for example, has an entire railroad theme, which is incredible to look at and even more so when you realize that the track was actually laid out based on the railroad layout of the same name. The same can be said for the very first race, which took place at the Indianapolis Motor Speedway and was won by a driver named Rex Munday in 1960.
Personalized Invitations
One of the most unique aspects of the Atlanta Motor Speedway is the personalized invitations that it hands out to attendees. In order to get these invitations, you will need to register for them ahead of the event. Moreover, you can choose to have them mailed to you or given as a mobile device download. Finally, you can choose to have them printed in either color or black and white, as per your preference.
When it comes to personalizing your invitations, you have various options, including adding a custom message, photo, or logo to the outside of the invitation. Moreover, you can choose to have the invitation include a matching card, on which you can write a quick message to the invitee. Don’t forget: any changes to the invitation must be made well in advance of the event, so that the printer has plenty of time to make the necessary adjustments.
With all of these tips in mind, you will be able to print Atlanta Motor Speedway tickets with the utmost authenticity and luxury. Moreover, you will have each attendee guessing about what surprise you have in store for them as the race gets underway!