If you’ve ever shopped at Walmart, you’ll know that they sell a ton of stuff that you couldn’t buy otherwise. It’s because Walmart has created a marketplace for goods that previously didn’t have a place in the retail world. The same can be said for the Motor Speedway. Nestled in the heart of an American manufacturing town, the two-time NASCAR national champion brings in thousands of visitors each season, eager to see the iconic speedway race track.
The track itself is quite the sight to behold. Located in Bristol, Tennessee, the three-quarter mile oval has stood the test of time, hosting some of the greatest motorsport races in history. If you’ve never been there, there’s no time like the present to visit and take a look around. There are actually lots of ways to sell tickets to the Bristol Motor Speedway, and once you’ve got your hands on some, it won’t be easy to let go. Here’s a detailed look at how you can sell tickets to your favorite NASCAR race and what tools you’ll need to make it happen.
The Basics
The first thing to consider is entering the correct date and venue into your ticket sale webpage. This is especially important if you’re selling discounted tickets, as potential buyers may become confused if your dates aren’t precise. Furthermore, make sure that the date and time of the race are correct, especially if you’re selling discounted tickets. Confused customers often end up not coming to the event or buying tickets at a much higher price. The last thing you want is for people to miss out on seeing a famous sports team because you weren’t careful enough with the dates.
As for the pricing, you’ll want to set the price at an amount that is desirable to customers but not so high as to devalue your investment. Discounts are always a great way to attract more customers, but you have to be careful not to push customers away by offering too many discounts. The last thing you want is for people to think you’re trying to rip them off, so make sure that your discounts don’t appear too good to be true.
Delivery And Display
As a business owner, you’ll have to decide whether you want to order the tickets and have them delivered or want to pick them up at the venue. Most venues have restrictions on how many deliveries they’ll make, so be sure to check with them before making any plans. When it comes to deliveries, you can use a variety of services like FedEx, UPS, or the U.S. Postal Service. You’ll also need to determine whether you want the tickets to be wrapped or arrive in a plain white box.
When picking up tickets, you can find a nearby Walmart, or stop by the venue’s box office to pick them up. Consider making more than one trip so you can put the tickets on display for customers. It’s always better when a customer can see how the tickets will look before making a purchase, especially if you’re selling them at a discounted rate.
If you decide to go the delivery route, you’ll need to ensure that the delivery person doesn’t damage the tickets in any way. You can ask the delivery person to leave them in your presence for a couple of minutes before you sign for them, in case there are any damages. Signing for the package doesn’t mean that you’re accepting all responsibility for the tickets, but it does mean that you’re aware that they were delivered by someone else and want them to be in good condition when you receive them.
Online Versus Offline Marketing
There are many benefits to selling your tickets online, including the fact that you can target the right audience and follow up with those who are interested in purchasing tickets. While traditional marketing methods like billboards, magazine spreads, and radio ads work for many businesses, they often don’t have the same effect on consumers who purchase tickets online. The internet allows for more personalized marketing, focusing on the individual interests of each customer, which can result in increased conversion rates. Furthermore, with the click of a mouse, you can send the information to as many people as you want, whenever you want, which makes online marketing a cost-effective and extremely flexible tool.
On the other hand, offline marketing is often referred to as “brick and mortar” marketing, and is somewhat of a “staple” in the marketing world. This type of marketing involves using traditional methods to advertise and market your product or service, like radio ads, billboards, and magazine spreads. These types of marketing are easy to execute and can be highly effective, especially if your product is locally available. They also provide you with better overall visibility, as people living in the area may see your ads and remember your company’s name.
You don’t necessarily have to spend more money on traditional methods of marketing, but using them can help get your message out to the right audience. Ultimately, it’s a matter of personal preference which method you choose to use, but considering the flexibility and reach that online marketing offers, it might be well worth the investment.
Social Media
If you’ve ever shopped at Walmart, you’ll know that they sell a ton of stuff that you couldn’t buy elsewhere. It’s because Walmart has created a marketplace for goods that previously didn’t have a place in the retail world. The same can be said for the Motor Speedway. Nestled in the heart of an American manufacturing town, the two-time NASCAR national champion brings in thousands of visitors each season, eager to see the iconic speedway race track.
The track itself is quite the sight to behold. Located in Bristol, Tennessee, the three-quarter mile oval has stood the test of time, hosting some of the greatest motorsport races in history. If you’ve never been there, there’s no time like the present to visit and take a look around. There are actually lots of ways to sell tickets to the Bristol Motor Speedway, and once you’ve got your hands on some, it won’t be easy to let go.