In case you live in or around Nashville, TN and enjoy your occasional pint of beer, you may have recently noticed the advertisements for Speedway and 7-Eleven popping up on your television screen. Did you ever wonder if there was some sort of connection between these two brands? If so, then this article is for you because we are going to reveal the entire truth behind this curious corporate marriage.
Fast-paced Life In The City
Whether you’ve been there or not, it’s easy to picture Nashville as a city of perpetual activity. Bands of people can be seen rushing to and from concerts, sporting events, and other forms of entertainment due to the city’s fast-paced, lifestyle-oriented culture. As with any large city, there are multiple stories and narratives as to how the city and its people came to be, but one factor that unites all of Nashville is its love for great tasting food and beverages. With all of these restaurants, bars, and eateries competing for your business, it’s no wonder that Nashville is often referred to as the ‘Foodie Capital of the South’
As if eating and drinking weren’t enough, Nashville also has a reputation for being the music capital of the world. Bands like The Beatles, The Rolling Stones, and other famous music icons are credited with changing the musical landscape forever. Perhaps not surprisingly, given its status as a hub of rock and roll culture, the city is home to some of the most well-known and successful music venues, including some of America’s finest nightclubs and concert halls. There are even rumors that Frank Sinatra was involved in the planning stages of what is now known as the Opry House.
Tourists And Local Residents Mixing
Although there are multiple factors that contribute to Nashville’s appeal, it’s the city’s friendly inhabitants that most visitors and locals alike agree is the biggest draw. In a city notorious for its hospitality, there is a warm welcome waiting for anyone that shows even the slightest interest in exploring the area. Tourists and local residents often mix and mingle in the city, sharing their love for food, drink, and all things rock ‘n’ roll.
Despite the city’s growing reputation as a mecca for tourists, the residents still maintain their pride in their community and the area. Residents often refer to Nashville as a ‘bedroom community’ because so many people live there simply because there is much available jobs in the city. While the cost of living is high, the taxes are relatively low, and the quality of life is a solid middle-of-the-road.
A Sports Hub And More
If you aren’t quite aware, Nashville is also home to the Southeastern Conference (SEC) and the Nashville Predators. The football team, the Nashville Predators, plays its home games at the almost-newest, state-of-the-art arena, the Ascend Amphitheater. For the more dedicated, there is also the Ryman Auditorium, home to the National Folk Festival, which is one of the largest in the country. In addition, the Museum of Art, the Country Music Hall of Fame and the Grand Ole Opry House are all located in Nashville, making it one of the most culturally rich cities in America.
A Brief History Of Speedway And 7-Eleven
Even if you aren’t particularly interested in food or beverage related businesses, it’s worth knowing a little bit about the companies that operate them. Both Speedway and 7-Eleven trace their roots back to the early 20th century and can boast a rich heritage of American entrepreneurship.
For those of you who weren’t born in America, you may be familiar with the name 7-Eleven. If not, it’s probably time that you should have been. 7-Eleven is the largest chain of convenience stores, with over 730 locations across the country. The first store opened its doors in 1912. During the early 20th century, 7-Eleven was a popular stop for consumers on their way to the movies, especially after World War II. These days, many Americans have probably gone through a 7-Eleven at one time or another, as the convenience store is one of the most frequent stops made on the list of “most popular places” on social media platforms such as Twitter and Instagram.
As for the Nashville-based Speedway, it too has a long history, having begun operations in 1914. One of America’s most historic and most successful racing series, the NASCAR, is named after the company and many of NASCAR’s most iconic races are held at tracks that are named after businesses including Speedway and 7-Eleven.
Now that you’re probably starting to wonder if this was all just a case of corporate synergy or a happy coincidence, we should probably elaborate a little bit further. Like 7-Eleven, Speedway is also a company that is well known for its delicious food and beverage options, having constructed a stadium specifically for that purpose.
The Whole Truth
In the world of business and marketing, there is often overlap between different areas of specialization. For example, accountants can become corporate lawyers, and vice versa. One of the many areas where this overlap can be found is in the world of marketing and PR. Although the lines may become blurred, it’s still possible to tell when an ad agency is taking advantage of their position to promote a product or service. For example, when you see an ad for a beer that looks too good to be true, but it is, then you’re most likely being pitched to by an ad agency.
In this case, the ‘too good to be true’ beer in question is actually Bud Light. While Bud Light is a popular choice among recreational users, it actually comes with a warning on the box that reads:
- WARNING: This product can expose you to chemicals including acetaldehyde and formaldehyde which are known to the State of California to cause cancer. For more information go to https://regulations.ca.gov/Chemicals/
- WARNING: This product can expose you to chemicals including Benzophenone which is known to the State of California to cause cancer. For more information go to https://regulations.ca.gov/Chemicals/
- WARNING: This product can expose you to chemicals including Toluene which is known to the State of California to cause cancer. For more information go to https://regulations.ca.gov/Chemicals/
Now, we’re not saying that all beer, soda, and potato chips are bad for you. Far from it. It’s all about moderation. Of course, moderation depends on the person, but that’s a whole different story.
As previously stated, the reason why you may have noticed these brands’ ads on your television is because of the corporate synergy that exists between Speed and 7-Eleven. In 2017 alone, both companies generated revenue of around $16 billion, with over $5 billion of that coming from outside of the United States. This is mainly due to the fact that both companies enjoy a high level of brand recognition and trust among their consumers.
The Bottom Line
If you’re reading this, then it’s probably safe to assume that you either live in Nashville or have at least visited the city. If you love to eat and drink and have a great appreciation for all things rock ‘n’ roll, then you may have found yourself at the intersection of all of this.
Despite the fact that this was likely just a happy coincidence and not some master plan on the part of the CEOs of both companies, one thing is for sure. If you live in Tennessee and enjoy your occasional pint of Bud Light, then you may want to consider changing your drink of choice. While we don’t have any definitive data to back this up, it’s likely that the drink is actually loaded with more than a few chemicals that you may find of concern.