Is Speedway Turning Into 711? [Fact Checked!]

Now that the NFL season is over it’s safe to say that we can all breathe a small sigh of relief. While the league may be over for the summer, the pain, suffering, and misery that was 2020 will never be forgotten. The devastation caused by the Covid-19 pandemic was unprecedented. As the world tries to rebuild itself, there are many unanswered questions about life in the future.

One of the most interesting questions is: How will sports be impacted by the pandemic? We can’t predict the future, but we can always look to the past for answers.

The year 2020 was a rough one for sports fans. With the majority of sports canceled or played behind closed doors, watching sport was nothing more than an expensive hobby. Fans had to make due with online streams or illegal downloads. Many leagues saw drastic reductions in fan engagement as a result of the pandemic.

Perhaps most notably, the National Football League was forced to cancel its entire season. It was the first time in history that the NFL failed to produce a complete game schedule. The season would not pick back up until April 2021.

While the 2020 NFL season was canceled, a select few leagues managed to navigate the pandemic and bring sports back. One of these leagues is the Ultimate Fighting Championship (UFC). Founded in 1993, the UFC held nearly every event that year – including the finale – as a virtual event. This allowed the league to continue operating while limiting the number of people attending events in person. These measures seem to have paid off. While the numbers are still somewhat uncertain, preliminary indications are that the UFC sports industry experienced only a small decline in 2020. This is largely thanks to the loyalty of its customers and the brand’s reputation for delivering amazing fights and incredible events. It seems that the diehard sports fans the UFC is known for staying loyal during difficult times. And that kind of loyalty can’t be underrated when building a business.

This leads us to an interesting question: Could the UFC become the king of virtual sports? Could it take the lead in safely reopening the sports world and giving fans what they want – even if that means no spectators or casual viewers?

Here are some interesting stats about the UFC and other leagues that could give you some clues as to how safe, fun, and successful the organization can be when operating online.

A Quick Stats Recap

The UFC began the year with 903 million global monthly average total unique visitors, according to Google Analytics. This makes it the largest sports league in terms of monthly average traffic. It beat out the English Premier League, National Basketball Association, Major League Baseball, and National Hockey League. In September 2020, the UFC’s chief revenue and marketing officer, Andrew Przybylski, told The New York Times that the organization earned $52.4 million from digital marketing in 2020. That’s up from $19.8 million in 2019 and $18.5 million in 2018.

The Dallas Cowboys have the most Facebook fans in the NFL with 134.8 million. The New England Patriots have the most Instagram followers in the league with 147.3 million. The San Francisco 49ers have the most YouTube subscribers in the NFL with 134.1 million. And the Oakland Raiders have the most Twitter followers in the league with 231.3 million. Let’s not forget about the Buffalo Bills. They’re actually in the process of switching to a new, fully digital roster. This will include cutting back on the number of people working in the team’s office, as well as cutting back on travel and increasing digital engagement. With the technology currently available, it’s easier than ever for teams to keep in touch with their fans online. Which means fans can get more content, more quickly, from their favorite organizations.

The Future of Sports: Will It Be All VHS, All The Time?

While we can’t predict the future, we can always look to the past for answers. Back in the day, watching sports on TV was the only way fans could follow their favorite teams and athletes. When TV became readily available, things changed. People started watching sports online. This made them accessible at any time, from anywhere. It also encouraged fans to engage with the organizations they love through social media. In fact, many fans prefer to stay connected to their favorite sports teams through social media rather than attending live games.

During the 2021 offseason, the NFL will not have a television contract. This is significant because it gives the league the ability to negotiate better TV rights fees and gives fans more access to their favorite games. Teams will still need to develop a business strategy to reach consumers and fans, but they no longer have to balance the need to please TV executives against the need to please the fans.

The move to no longer needing a TV contract is also significant for the Ultimate Fighting Championship (UFC). While the organization continues to grow, it will likely never become as dominant as it once was over the last two decades. This is because the majority of sports fans still want to watch live events. Unfortunately, the world has changed. People aren’t going to the theaters or arenas to see live sports. Especially during a pandemic.

In 2021, the UFC will not have a television deal. This gives the organization the ability to hold more virtual events, which means more revenue. Without a TV deal, the UFC is not bound to any exclusive television arrangements, which gives it more flexibility for digital marketing campaigns. This could lead to bigger and more innovative promotions in the future.

The Impact of Social Media

Social media can serve a number of different functions for a sports organization. Creating videos and posting them to YouTube gives fans an opportunity to get behind-the-scenes footage and hear from team members and executives. This could lead to greater transparency and higher engagement with brand and team fans.

Having a strong social media presence can also help teams gain an upper hand in future negotiations. During the 2021 offseason, the NFL will not have a TV contract. This gives the league the ability to negotiate better TV rights fees and gives fans more access to their favorite games. With the world shifting to a digital sphere, having a strong social media presence can help a sports organization stay competitive.

Watching Sports With Minimal Distraction

In the past, fans would often go to games just to support their teams. But these days, fans can stay connected to their teams through digital marketing, social media, and online streaming. This means they can get all the news and stats they need without having to go to a game or stay home alone and away from their distractions.

Many fans prefer to stay connected to their favorite sports teams through social media rather than attending live games. This is mostly because the pandemic has increased the value of staying connected to friends and family. More than anything, sports are a means of distraction in difficult times. People need something to focus on during these uncertain times. While the world has changed, sports remain one of the few constants. Teams will continue to thrive, and fans will continue to follow their favorite teams and athletes.

It’s important to note here that social media can be a double-edged sword. When used correctly, it can help fans get the news and stats they need and stay connected to their favorite teams. But if used incorrectly, it can become a distraction, taking attention away from important tasks like paying bills or studying for exams.

What is your takeaways from this article? Let us know in the comments below.

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