What does Is Mmi Phoenix Speedway mean?
I’m assuming you’re reading this because you’re either trying to figure out what MMi stands for, or you’re already know and you’re just curious about what this speedway thing is all about.
While there are many interpretations of this abbreviation, I’d like to propose one, which is: Mobile Marketing and Innovation. MMi stands for Mobile Marketing and Innovation, and it is the combination of Mobile and Marketing, which combines the strengths of the mobile phone with Marketing technology to provide you with better marketing results at a lower cost.
Let’s take a step back, and consider the mobile phone and the internet as two separate things. In the 1990s, when cell phones first became popular, it was kind of like the telegraph delivering words and messages to your fingertips. People connected through mobile phones because it was a handy way to stay in touch with friends and family, and to keep track of important information.
In today’s world, mobile phones are more essential than ever before. It is estimated that there are hundreds of millions of active monthly users on the app store, with new users joining every day. In 2021, there were more than 4.87 billion active monthly users using apps on their mobile phones, according to a Statista survey.
With apps becoming more and more important, Google and Apple launched their own app stores. As these app stores grew in popularity and became more prominent, marketers started paying more attention to apps as a way to reach customers.
Since then, the industry has changed, and marketers use various methods to track consumers on mobile phones, such as beacon technology, retargeting, and more.
However, reaching customers on mobile phones is no longer enough. In today’s world, customers expect to see brands and businesses available whenever and wherever they want, and marketers need to find new ways to catch the attention of their audience, whether on the internet or on a mobile phone.
That’s where businesses like MMi come in. We aim to integrate mobile phones and the internet, and deliver relevant, personalized content to consumers wherever they are, with whatever device they choose. We do this through marketing automation and hybrid (mixed) marketing platforms, which give us the flexibility to integrate various digital marketing tactics, such as SEO, PPC, and Display Advertising.
MMi provides solutions to marketers to help them understand, engage, and convert customers across all available channels and devices. As mobile phones and the internet develop and evolve together, MMi keeps up, incorporating the latest trends into our platform, while remaining flexible and agile enough to fit into existing marketing campaigns and strategies. We want to inspire marketing leaders to think differently and to push the boundaries of their marketing department.
One of the things that make us different from other companies is that we don’t just provide a software or a tool to marketers. We provide a 360° view of the customer that incorporates all available data and offers customers the ability to act upon that knowledge, in real time.
Take a look at the infographic below to learn more about mobile phones and the internet, and how they’ve evolved together over the years.
The Evolution Of Mobile Phones And The Internet
Looking for a techie quick facts infograph? Check this one out. It’ll tell you everything you need to know about mobile phones and the internet.
To start things off, here’s a short history of the mobile phone and the internet, as we know them today. The first mobile phones were all standalone devices that could only make calls. These phones connected to a central base station, which handled all the messaging and transmitting. The first mobile phones were built like bricks and had no screens, so users had to type their messages on tiny keyboards that were built into the devices.
Then, in the late 1990s, smartphone designers began experimenting with small LCD screens, which could be clipped onto the sides of regular mobile phones. This allowed users to see missed calls, texts, and other notifications without having to look at a small screen on the device itself. Soon, the majority of mobile phones were made of stainless steel or aluminum, with plastic now only used for the casing.
Next, in the 2000s, smartphones began reinventing the form factor, with large touchscreens becoming popular, as well as thinner and lighter devices. This is largely thanks to companies like Apple and Samsung, who changed the way we use mobile phones, bringing us flat whites and touch screens, respectively.
Since then, the industry has changed, and the way we look at and interact with mobile phones and the internet has shifted as well. In 2020, we’re seeing more and more businesses and brands using a mix of both online and mobile tactics to reach customers, providing them with a seamless, hybrid experience.
Why Do You Need A Hybrid Marketing Platform?
If you’re looking to enter the market with a fresh approach, you’re going to want to consider all available options, and none of these options should be seen as separate entities, but instead as intertwined strands that serve a single purpose. That’s why we built Hybris, our hybrid marketing platform, upon which MMi is built.
Unlike other platforms built for marketing automation, Hybris was designed from the ground up to be flexible and able to act upon real-time events, allowing marketers to create intelligent, automated marketing strategies.
As a result, businesses can harness the full power of the internet and mobile phones to create customized experiences for their customers, in real time. We’ll dive into more details about Hybris, and how it is special, in a moment.
What Is Hybris?
Hybris is a brand name, but it also refers to a specific platform built on the back of technology provided by HubSpot.
As a marketing platform, Hybris provides you with all the tools necessary to create and manage marketing campaigns, from build to execution to measurement and analysis. The platform can store all your marketing data, while also giving you the ability to track and analyze every aspect of your campaign, including performance, leads, and costs. In the coming sections, we’ll dive into each part of Hybris in more detail.
The Basics Of Creating An Ad Campaign In Hybris
If you’ve never worked in digital marketing, the idea of writing an ad campaign might feel a little overwhelming. After all, you’re not sure where to start, and you have a million things to worry about, like, how many leads should you generate, and what stage of the marketing funnel should you be targeting?
That’s why we’ve broken down the basics of writing a successful ad campaign, so you can get started quickly and efficiently. As we mentioned above, Hybris was designed to be a flexible and agile marketing platform, and this is why we’ve prioritized usability over complexity, creating a simplified yet powerful tool.
Let’s begin with the starting point of any advertising campaign: the ad creative. While you might be used to working in print or television, setting up an ad campaign in digital marketing usually means starting from scratch, and this is where most businesses struggle. They get bogged down in the nitty gritty of details, while the overall goal of the campaign gets sidelined.
With Hybris, this isn’t necessary. We’ve taken the time to understand what we’re dealing with as marketers, and have provided you with a user-friendly interface, as well as carefully curated tools that make the process as painless as possible. From the very beginning, you’ll have the basic elements of an effective ad campaign, like a CTA (call to action) and a description of what the ad is about, all in a few simple clicks. From there, you can proceed directly to the next step of your campaign, or you can even pause, if you need to take a short breather before moving on.