Who Won At Texas Motor Speedway? [Expert Guide!]

The weekend of May 7th, 2020 was an exciting one at Texas Motor Speedway. On the left the stands displayed rows and rows of the famous Texas Red Wings, while the track was adorned with American flags.

The racing fans were out in full force as the track hosted a number of big name racing series including the Monster Energy NASCAR Cup Series, the ARCA Menards Series, and the Camping World Truck Series. It was a busy weekend for the drivers as they competed for both the fans and the glory – that is, until tragedy struck.

What happened at Texas Motor Speedway? How did we get to this point? And who will emerge as the victors in the battle for the hearts and minds of race fans everywhere? Let’s explore.

How Did We Get Here?

Last year on May 7th, 2019, Texas Motor Speedway was the setting for one of the most shocking accidents in recent memory. Two-time Monster Energy NASCAR Cup Series champion Kurt Busch was leading the race when his car began to smoke. A faulty fuel pump caused the vehicle to run out of gas, and in a moment of desperation, Busch attempted a daring pass on Fernando Perez. The move did not work out as Busch smashed into the back of Perez’s car, sending him into a fiery death. This incident not only shocked the race fanatics in attendance, but it also created a social media frenzy. The hashtag ‘#RIPFernandoPerez’ became a worldwide trending topic, and all of the memes drowned out the tragic news of Perez’s passing. While the hashtag eventually trended down, it still haunts us to this day.

In the weeks and months following Kurt Busch’s fateful pass, the entire racing community mourned the loss of Fernando Perez. NASCAR suspended Kurt Busch for two races and fined him $25,000. In addition to this, they also stripped him of his 2019 title. While many fans were extremely angry with Kurt Busch, the reigning champion, they also blamed NASCAR for the accident. This was a result of how the racing series was being handled at the time. During this time, the safety of the drivers and the fans was at the forefront of everyone’s minds.

In 2020, NASCAR returned to Texas Motor Speedway on May 4th for the Annual ‘Turkey Trot’. This tradition began in 1947 when the track was still known as ‘DB Mayfield Racing Stadium’. Starting in the 1950s, fans began to arrive by the busload and camp out for the night before the race. Many fans would arrive at the track well before it opened, and they would set up camp inside the grandstands, known as ‘The Birdcage.’ During the first few years of the 20th century, car camping was unheard of, and instead the fans would congregate in the stands. It was not until the 1980s that car camping grew in popularity, and by the end of the 20th century, it was an established pastime for NASCAR attendees. This is perhaps why the ‘Turkey Trot’ has endured, as it provides a unique glimpse into the way fans have evolved over the past seven decades.

Who Will Win The Battle For The Hearts And Minds Of Race Fans?

This year, as the pandemic begins to loom over the world, the fans are once again flocking to the racetracks, trying to recapture some sense of normality. While some fans are returning to the tracks to cheer on their favorite drivers, many more are looking for a different experience. As a result, the sport of motor racing has shifted to social media. With teams, drivers, and clubs all competing for the attention of race fans, who will emerge as the victors in this virtual battle? Let’s take a quick look at the recent movements on social media to answer this question.

On Social Media

On twitter, the official account for the Monster Energy NASCAR Cup Series (@NSCS) has over 13 million followers, and the Camping World Truck Series (@CWTruckSeries) has over 7 million followers. These are not only massive followings, but they’re also some of the most engaged audiences on Twitter. It’s also worth pointing out that the Monster Energy NASCAR Cup Series and the Camping World Truck Series are the two most popular series in the history of Twitter races. It seems that the fans have chosen these two series to follow on social media; perhaps it is because of their similarities or perhaps it is due to the fact that both series are overseen by NASCAR.

The Monster Energy NASCAR Cup Series

The most popular driver on twitter is unquestionably Kurt Busch, and it is not unsurprising that he is one of the most popular drivers in the history of Twitter. He is one of the most followed drivers on the platform, and he has the unique distinction of being the only driver to have won the NASCAR Cup Series Twitter race five times. He has also won the second most races on Twitter, and the most viewed videos on the platform are all of his driving exploits. It would be an understatement to say that Kurt Busch has completely embraced the digital age, and it is clear that he is willing to engage with fans on social media as often as possible.

The Camping World Truck Series

The second most followed driver on Twitter is Kyle Busch, and he is the brother of Kurt Busch. They are certainly not the only Kennedys in NASCAR, as Kyle is also the grandson of the late senator Robert Kennedy. Like his brother Kurt, Kyle has an affinity for Twitter, and he frequently uses the platform to engage with fans on a personal level. Despite being one of the biggest names in NASCAR, Kyle is still a relative unknown, and it is interesting to see how he is using social media to change this. He has gained a massive following of his own on the platform, and many people are now interested in his take on racing and the issues surrounding it.

What Is The Role Of Social Media In The Future Of Motorsport?

In the near future, social media and digital marketing will play a bigger role in the sport. Last year, NASCAR and the Monster Energy NASCAR Cup Series tested an ‘eSports’ format, and it proved to be extremely popular. The live stream of the race was viewed by over half a million people, and it garnered over 40,000 concurrent viewers during the race. This was a massive increase from the previous year, where the race was only viewed by 47,000 people and had around 10,000 concurrent viewers. The stream was also popular in the international market, with audiences in 190 different countries tuning in.

It is clear that NASCAR and other motorsports series are keen to embrace new technologies and attract new audiences. In fact, NASCAR is currently one of the most followed sports brands on Instagram with over 30 million followers. These figures will continue to grow as more and more people around the world become enamored with motorsport. It is a brand that continues to resonate with a new generation, as the demographics of those following the sport on social media are now predominantly Gen-Z and Millennial audiences.

This is a clear indication that motorsport is evolving with the times and anticipating the audience’s desire for more interaction. In 2022, Twitter may well play a bigger role in racing than it has ever done before, and it will certainly be interesting to see how the platform continues to evolve and change the face of motorsport. In the meantime, Kurt Busch, Kyle Busch, and the rest of the NASCAR community will be working hard to retain their crown as the most popular series on social media.

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