On a cool autumn evening in North Wilkesboro, North Carolina, the NASCAR Whelen Euro Series made their way to the magical green track for the final round of the season. With plenty of spectators packed into the stands, it was an exciting weekend for all involved as drivers from all over Europe contested for the prestigious Euro Series title.
The Euro Series season got off to a flying start with the Ronde van Maartensprouten, an annual Dutch motorcycle race which serves as a precursor to the NASCAR Whelen Euro Series. Reigning champion Toms Skujiņš led a dominant early stage of that race, leading home a splendid victory for the German rider. In addition to the title of European series, he also claimed the Rookie of the Year accolade. In the final stage, Elia Saadashvili became the first Georgian to win a stage of the Tour de France, taking the lead of that great sporting event from Cyril Dumont (France).
Which Is The Most Popular Racing Series In Europe?
Since the inception of the Euro Series, back in 2015, it has steadily gained in popularity, attracting top European riders such as Jason Watt, Louis Vuitton Racing, and more recently, KTM’s MotoGP star, Mattias Ekström. The most popular series in Europe is, therefore, the one that has helped to bring MotoGP to the forefront of people’s minds, as well as the entire sport of motorcycling in general.
In fact, the 2019 season was rated the best in the series’ history and, thanks in large part to the work of Ekström, who was named the best rookie by many publications, this was arguably due to the large amount of publicity surrounding the 23-year-old’s first year in the premier class of world motoring. Over the course of the season, he set a record, becoming the first rider to win five races in one season.
Do You Think Mattias Ekström Will Be A One-Season Wonder?
It’s quite a feat to win five races in one season, let alone do so as a rookie, but Mattias Ekström has the extraordinary ability to excite both audiences and critics alike with his breathtaking speed and near-perfection on a MotoGP bike. This level of performance should not be forgotten when evaluating the career of any professional road racer. Having said that, it is quite likely that Ekström’s exceptional season will be a one-off event and, at the very least, it will not be repeated. In terms of the broader appeal of MotoGP, it is difficult to assess just how successful the world’s most popular motorsport series has been since its inaugural season. Since then, it has established itself as a must-watch event for followers of the sport, with many races attracting live-tv audiences in excess of a million, as well as hundreds of thousands more, who witness the action via live-streaming platforms.
The ability to draw large crowds is, of course, a testament to the sport’s growing popularity and the ever-evolving nature of social media, which has helped to create a whole new audience for motorsport and, in particular, MotoGP. At a time when conventional sports marketing is struggling for relevance, the attraction of established sports franchises like MotoGP, which continues to grow in popularity with every passing season, is a testament to the power of modern consumerism and engagement via social media. This presents exciting opportunities for the future of motorcycling as a whole. As the face of the sport continues to evolve, so too must the marketing strategies of those who work in the industry. To paraphrase the great Harley Davidson: If you can’t beat ’em, join ’em.
How About NASCAR?
While MotoGP has undoubtedly been the success story of the decade, perhaps the biggest change in the last 10 years has been the ascent of NASCAR (the National Association for Stock Car Auto Racing), particularly in the United States. In fact, NASCAR has been a major player in the revival of motorsport, as the premier series has helped to attract international attention to the sport and, more importantly, created a platform for emerging talent. Due to the sport’s increasing global appeal and the rising popularity of Team Penske, a team formed by business magnate Roger Penske, NASCAR could prove to be the ultimate catch-all option for any aspiring racer. In the right package, with the right guidance and platform, any kid from anywhere can have a fairy tale ending and, with enough talent and hard work, you too, can become a NASCAR driver.
Do You Think NASCAR Is The Future Of Motorcycling?
In the past, motorsport was a bit of a closed shop, with mainly middle-aged men from the affluent classes flocking to compete in expensive machine after expensive machine. While the cars may have changed, the requirements of the sport had not and the drivers had little in common with today’s millennials, save for the love of speed. While the traditional audience for motorsport still exists, it is the younger generation that has taken the reins in terms of the sport’s popularity and the marketing of those brands within the industry. If you want to succeed in the ultra-competitive world of professional road racing, it’s not enough to have a fast car, you have to have the right team and the right marketing strategy. This is where MotoGP and NASCAR differ. While those who enjoy the glamour of motorcycling may consider this to be a selling point, for those who want to pursue a career in professional road racing, all that glitz may not matter if you can’t put a foot wrong and, more importantly, if you can’t drive a car. It’s all about the racing.
What both motorsport and the industry itself have in common is constant change, technological advancements, and an emphasis on global engagement. This is what makes both so exciting and, hopefully, attractive to millennials, who are the main buyers of cars and the audience for motorsport. Change is inevitable and constant improvement is the name of the game, which, for those who work in the industry, is perhaps even more relevant than ever before.