It is no secret that we here at TTAPV are huge fans of 7 Eleven. Not only do we find their ice cream truck to be quite the novelty, but their shops are a welcome sight in every single neighborhood.
While we’re blessed to have such a great shop local to us, there are quite a few locations that are scattered around the country. It would be nice to know why these particular convenience stores have been successful and grown across the country, especially since we know that there are so many other options available. Is it just because they’re really good at what they do? Let’s dive into the origins of 7 Eleven and see exactly what made the chain so special.
The Beginning Of 7 Eleven
If you stop by a 7 Eleven store today, you will most likely see a big sign on the window that reads, “2 for 2 Special.” This refers to the fact that the chain began as an independently owned store, before being acquired by a major corporation in 1988. However, the company has always retained its unique culture and identity, which is why even after all these years, you will still see familiar pictures on the walls, and delicious treats from a bygone era at the counter.
If you visit one of their famous storefronts in New York City, you will notice an old-school soda jerk behind the glass. This is no doubt the result of a labor dispute in the 1930s that prevented the workers from selling soda on the store’s opening day. As the story goes, the owner felt so bad about losing his labor force that he gave them all free ice cream for the rest of the day.
This sort of thing might not seem like a big deal to some, but at the time, it was a pretty major concession. For a company that was seeking to establish its brand, this sort of action was pretty savvy. Instead of having to negotiate with the Union all over again, or try to find new employees to replace those that walked off the job, the owner simply gave in to his workers’ demands.
Needless to say, this is one example of how seriously the company took its originality, and how much it valued its customers. Even in 2019, you will still find tons of signs in all their stores referencing this momentous event. In fact, according to legend, if you visit a 7 Eleven at midnight on June 21st, you will find a DJ playing old school songs and spinning records.
How 7 Eleven Survives In A World Of Convenience Stores
If you thought that working at a 7 Eleven was the same as working in any other convenience store, you would be mistaken. This is mainly due to the fact that the company is very particular about the quality of its products, and takes extraordinary measures to ensure that each and every item is delivered to customers in the same pristine condition as the day it was made.
This level of care and concern extends to every single store, including distribution centers and corporate headquarters. Due to this, there are often long lines of people waiting for morning deliveries in the early a.m. It would be nice if this was the only thing that set 7 Eleven apart from other convenience stores, but there are actually a number of unique factors that have enabled the chain to thrive in a world of convenience stores. Here are just a few of them.
Customers Love Their Products
Even if you don’t believe in the ‘power of positivity’ or ‘fake it ‘til you make it’, there is one phrase that you will hear frequently at a 7 Eleven store: “Our products taste better than yours because we make them fresh.”
While we’re not suggesting that you try to impost this sort of behavior on your customers, it is rather easy for the sake of your business to sell homemade or locally made products. The thing is, people like having fresh food when they go to the store. This makes it easier for them to buy food that is already prepared, which in turn makes up for the extra time and cost that you incur in making the food yourself.
Delivery Is Everything
A huge part of the appeal of a 7 Eleven store is the ability to have whatever you want delivered to your door. This not only makes life easier for busy people, but it also enables them to avoid going out to eat, or getting deliveries from restaurants. For instance, if you are running late for work, but desperately need to pick up some milk, toilet paper, or detergents for your home, you can stop by the store on your way back. In today’s world, with so many people stuck at home, this sort of thing is pretty important.
Even if you are not particularly organized, or someone else is going to be waiting for the products you are picking up, you can use the online order portal, or the phones located at the register to expedite the process.
Customer Relations Are Priority
Perhaps the most important thing that sets 7 Eleven apart from other convenience stores is the level of care that they extend to their customers. In the above example, the store owner decided to give the workers their old jobs back, and created a customer relations department specifically to handle all issues and inquiries that his regular customers might have. This sort of thing cannot happen merely because you want to be nice to your customers or you want to keep them coming back.
The owner of a 7 Eleven store might become the best friend that you never had, or the person that you want to impress with your business acumen. The point is, they will become someone that you feel comfortable approaching with any problems or questions that you might have, all while fostering a sense of community and pride in your neighborhood.
The 7 Eleven Experience
If you stop by a 7 Eleven store today, you will most likely notice that the staff is incredibly well-trained, and appear to be enjoying themselves. Whether it’s the look on the faces of the employees, or the sort of ‘soda jerk’ accent that some members of the sales staff have, you will know that you are in the presence of a company that gives quite a bit of emphasis to its customer experience.
In the spirit of this, 7 Eleven has set up a website where customers can leave reviews and share their thoughts on their shopping experience. While it is certainly positive to read these, it is also important to keep in mind that no matter what, these reviews will never be negative. As a result, these types of websites can sometimes seem like a bit much, especially if you are just looking to have a quick bite to eat or run some small errands. Nevertheless, it is always good to know that if you ever do end up at a 7 Eleven, you are in for a treat.
What Is The Most Popular Product At 7 Eleven?
Now that you know a little bit about 7 Eleven, it’s time to find out what exactly the customers want. According to Google Trends, people are searching for ‘7 Eleven’ around the world, with the United States being the top country searching for the convenience store. In fact, in some parts of the country, like in the great state of Georgia, people are so desperate for a 7 Eleven that they are willing to visit several different stores in one trip. The results of this trend indicate that there is clearly a need for a locally owned convenience store, and that people are responding well to the idea of supporting a brand that they know and trust.
Why Do You Think People Are Going To The Extreme In Georgia?
Located in the southeastern part of the country, the great state of Georgia is where you will find most of the 7 Eleven stores. Specifically, in the city of Austell. If you are driving down Highway 41, you will see billboards advertising “Fresh Frozen Concentrate”, and “2 For 2 Special” all over the place. This is because this is where the ice cream is manufactured. You will find a large number of people who live in Georgia, and many of them are proud of their state and its culture. This is why you will find a lot of people looking for a 7 Eleven in the state of Georgia.
Should You Try To Operate A Convenience Store Or Go For A Traditional Ice Cream Shop?
The choice is yours. If you want to try to operate a convenience store, then by all means, go for it. However, if you are seeking to provide your customers with the best possible experience, then it is worth considering an alternative that focuses on quality instead of quantity. In other words, if you want to create a memorable experience for your customers, then why not aim for a more traditional ice cream shop?